The Citroen has been providing top
class automobiles for more than 90 years. But few know about the history of
this popular brand. So here we have made a small record of the most important
moments of Citroens history.
If you want to sell your car in order to buy a Citroen, it would be nice to go through
the history of this brand.
1919 - Citroen Sells Its First Vehicle
When World War 1 was coming
close, industrialist Andre Citroen was looking for a chance that would let him
to continue and make use of his arming factory. Having prior experience of
working in the automotive industry, Andre knew that there was a huge market for
high quality vehicles at an economical price.
In 1919, at Champs-Elysees the
first Citroen, Type A was displayed in a showroom. Hence, the first mass
producing Automobile Company outside US took birth.
1924 – Europe’s First Steel-Framed Car Emerges under Citroen
For the first time in the history
of European car market, they witnessed a steel-framed car introduced by
Citroen, at that time all the cars were still made from wood. With the
collaboration of an American engineer Edward G.Budd, Citroen produced Europe’s
first steel framed car B-10 which was presented at the Paris Motor Show.
Even though the model at the
beginning did well, the low-price factor ultimately steered the company towards
heavy loss.
1925 – Citroen Turn’s Eiffel Tower into an Enormous Billboard
One thing we must admit, Andre
Citroen definitely knew how to do marketing. After Citroen became the first
company to sponsor car races and rallies, Andre Citroen took things a little
further, by actually renting the Eiffel Tower and getting Citroens name spelled
out thorough quarter of million lights.
The commercial stayed in the
place for the next nine years, in fact Guinness World Records named it as the
largest advertising sign ever.
1934 – The Revolutionary Traction Avant Is Released
Citroen kept on bringing new
innovative vehicle designs with the most popular Traction Avant. This vehicle was
the world’s first high-street, front wheel drive and had a ground-breaking
monocoque body which made it lighter and swifter than any other vehicle of that
time.
1955 to 1974 – Hard Times
Citroen faced some legal issues,
the catastrophe of the “Comotor Rotary Engine” project and the 1973 oil crisis
combined created one of the most difficult years for Citroen.
1980s – Rebranding
After going through a bad time
Citroen definitely needed a breakthrough which meant that being under the
possession of PSA, Citroen went through some slight changes in order to appeal
a wider market than before.
1985 – A Very Peculiar Car Ad
The company was back on top by
the year 1985, and anyone who has watched the ad of Citroen CX starring Grace
Jones will ever forget it. Coming out of her own giant mouth replica the
pop-star and bond girl spins Citroen CX in the desert for some time. And then
she drives it away, NO! She drives it back into her giant mouth, which then
lets out a immense burp.
This was one of the weirdest ads
of that time – we wonder what Andre would have thought about it?
2013 – Citroen’s Award Winning Year
Last year, Citroen has been reveling
winning “Top Gear Family Car of the Year” for the “Grand C4 Picasso” along with
the Car Manufacturer of the year from Green fleet for its wide-range of fuel
efficient cars.
So if you intend to buy a Citroen
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